CC.NEWS Toronto, October 25, 2026 — With the 9th China International Import Expo (CIIE) scheduled to take place from November 5 to 10 at the National Exhibition and Convention Center in Shanghai, alongside the 29th Food & Hospitality China (FHC) trade show from November 10 to 12, Canadian agri-food exporters are gearing up for major cross-border commercial engagements.
Capitalizing on these twin premier trade platforms, Shineway International Group (加拿大生辉国际集团), led by General Manager Howard Lin (林皓), will spearhead a high-level Canadian trade mission in partnership with the Canada-China Meat Council to actively engage Chinese importers and accelerate bilateral trade for premium Canadian pork, beef, and specialty food products.
Deepening Trade Ties for Premium Canadian Agri-Food Products
Canada is globally recognized for its world-class food safety regulations, sustainable livestock farming practices, and superior quality meat products. As consumer demand in China increasingly focuses on premium, traceable protein sources, Canadian producers hold significant competitive advantages.
Howard Lin stated that this mission aims to establish direct B2B supply channels with leading Chinese national distributors, supermarket chains, and food processing enterprises, ensuring consistent export volumes and long-term supply partnerships for Canadian farmers and processors.
Trade Mission Photo Gallery
