Canada’s beef and pork push deeper into the Chinese market as agri-food trade co-operation delivers results
CC.NEWS, November 7, 2026
At the ninth China International Import Expo (CIIE), Shineway International (Canada) Group took part as a member of the Canadian Agri-Food Trade Mission, holding trade talks and deepening contacts with Chinese partners — and delivering concrete results.
On the morning of November 7, at the ninth CIIE’s Canada Country Session and “Export to China” matchmaking event — co-hosted by the CIIE Bureau, the Foreign Trade Development Bureau of the Ministry of Commerce, the Consulate General of Canada in Shanghai and the Bank of China — Henry Lin, managing director of Shineway International (Canada) and president of the Canada-China Meat Export Association (CCMEC), signed a trade contract worth US$50 million for Canadian beef and pork products with Shanghai New Source International Trading Co., Ltd.
Chad Henseler, Deputy Consul General at the Consulate General of Canada in Shanghai, attended the signing and joined more than 200 industry guests in witnessing the moment. The presence of Canadian officials underscored Canada’s support for agri-food trade co-operation with China.
Henry Lin is interviewed by China Central Television after the signing.
Screenshot of CCTV’s news report on the signing.
Henry Lin represents the Canadian meat promotion association at the 2026 CIIE meat policy briefing.
Poster for Henry Lin’s appearance at the 29th Shanghai Global Food Exhibition and the Shanghai meat industry’s 30th anniversary conference.
A US$50 million order adds a new result for Canadian meat exports to China
The US$50 million contract is an important step in Shineway’s expansion in the Chinese market and in promoting exports of high-quality Canadian meat, and offers a fresh case study for co-operation between Canadian agri-food companies and Chinese importers.
The deal covers Canadian grain-fed beef and pork. The grain-fed beef includes cuts such as chuck roll, top blade, eye of round, tenderloin, striploin and ribeye. Depending on demand in the Chinese market, the products can go to meat processors, wholesale and retail channels, and food service, meeting the purchasing needs of different customer groups.
In the Chinese market, Canadian beef is competitive thanks to its quality, stable supply and mature production and processing systems. The deal will help connect Canadian meat products with domestic sales channels in China and create conditions for further market expansion.
Shanghai New Source International Trading Co., Ltd. brings domestic sales channels and market resources, while Shineway focuses on bringing high-quality, high-standard Canadian beef and pork to China. By combining their strengths, the two sides are helping Canadian meat products enter the Chinese market and creating more room for agri-food trade between the two countries.
From a fact-finding trip in Western Canada to a signing in Shanghai: trade contacts keep moving forward
This newspaper previously reported on Henry Lin’s agri-food fact-finding visit to Western Canada.
In early October this year, Lin travelled to Western Canada to research and build business contacts around Canadian beef and pork exports to China, and attended the Western Canadian agri-food expo. By taking part in industry exhibitions, visiting companies and talking with meat exporters and distributors, he gained a clearer picture of the Canadian meat industry’s supply capacity, export conditions and market resources, and looked for sources and partners to expand in the Chinese market.
The trip also focused on the steps involved in bringing Canadian meat products into China — export compliance, supply stability, cold-chain transport, import procedures and domestic distribution — preparing the ground for follow-up trade co-operation.
From the Western Canada industry visit to business calls in Shanghai and Beijing and now a US$50 million contract at the CIIE, Shineway has kept connecting Canadian meat industry resources with demand in the Chinese market. The signing turns earlier fact-finding and business talks into more concrete results.
Using the CIIE guest-of-honour platform to deepen Canada-China agri-food co-operation
This is the ninth CIIE, and Canada is the guest of honour this year, giving Canadian companies an important platform to showcase quality products, connect with Chinese buyers and expand trade co-operation.
Shineway said that, as one of the Canadian exhibitors under the guest-of-honour programme, it felt first-hand the openness and enormous potential of the Chinese market. The “Export to China” country session in particular connected Chinese buyers directly with Canadian companies, with more than 200 industry guests taking part and officials including the Deputy Consul General of Canada in Shanghai attending — giving companies more targeted and efficient business opportunities.
The company believes the US$50 million contract is not only a positive response to the quality of Canadian beef and pork and to market demand, but also a concrete example of the CIIE’s role as a platform for international purchasing, investment promotion and trade co-operation.
Shineway said it will continue working to bring high-quality, high-standard Canadian beef and pork to Chinese consumers and, through Shanghai New Source’s domestic sales channels, further expand into processing, wholesale and retail, and food service in China.
The co-operation will help diversify the meat products available to Chinese consumers, and is also expected to create new opportunities for Canadian agri-food companies to expand export markets, increase sales and drive industry development.
As agri-food trade between Canada and China deepens, there should be further room for high-quality Canadian meat products to enter the Chinese market.
